Design for brand spaces
How can I make my exhibition stand stand out from the crowd of exhibitors?
We design your brand presence in the exhibition space. As an effective platform for marketing, sales,
Product presentation and dialogue.

1) Concept
We don't just design spaces, we develop holistic trade fair concepts.

Comprehensive care
Individual solutions
sustainability
A successful trade fair appearance only works with a well-thought-out concept.
Everything else is just a backdrop made of chipboard.
- Without an idea, without a goal, without a strategy, a trade fair booth remains empty geometry.
- Only when conception, design and use work together does a construction become a brand space.
- Material becomes an experience. A trade fair stand becomes a sustainable and impactful presence.
That's why every design process we undertake begins with a clear concept:
- What is the message?
- Who do we want to reach?
- How do we create space with real relevance?
2) Digital extensions
We are expanding the physical exhibition space to include digital experiences and interactions.



3) Sustainability, modularity & reuse
Resource-saving systems, flexible modules and long-term use are our focus.
Planning in a grid with defined system dimensions
- System components can be used across many projects: this saves resources and reduces waste.
- Using existing components reduces manufacturing costs and minimizes the need for custom solutions.
- The compatibility of the parts reduces assembly time. This saves energy, personnel, and logistics costs.
- With a grid-based design, individual design concepts can be sustainably implemented – through the smart combination of system components with few custom-made items.
Floor components: Floor construction
- Is a raised platform floor really necessary?
- What alternative construction methods can be used? (modular elements, raised access floors, etc.)
- Can planning be done directly on the hall floor? (using tapes or other graphic solutions)
- Can the floor be designed to be modular or reusable?
Wall components: Optimal waste planning
- Waste is avoided by taking standard panel dimensions into account during the planning phase.
- Leftovers can be reused more effectively thanks to the standardized formats.
Use of monomaterials and additive construction of the elements
- It enables single-material recycling, as no material composites are formed. The additive bonding allows for non-destructive dismantling of the stand.
- Less material waste: Individual parts can be replaced or added separately.
- Avoiding pollutants: Eliminating adhesives or composite materials minimizes emissions and makes materials healthier for people and the environment.
- Example: Lightweight construction with graphic tensioning frame
Ceiling components: Ceiling construction
- Targeted and reduced use of truss and lighting
- Lighting with efficient LED technology
- Modular systems and frames in reuse
- Logos (3D or as graphic banners) in reuse
- Use of minimalist lighting fixtures as eye-catchers instead of heavy ceiling structures
- Recyclable fabrics for banners
- Keder profiles for banners are reused.
Material selection
- Recycled or recyclable materials: e.g., recyclable carpets, FSC-certified wood, etc.
- Reusable materials
- Avoidance of composite materials that are difficult to separate
- Textile printing instead of PVC: More environmentally friendly and easier to transport
- Materials are documented and certified materials are planned for.
- Our material database offers alternatives and allows for comparisons.
4) Proof of Concept
40 years of experience, 150 completed projects per year.
80% of our customers have been with us for more than 5 years, high budget security.






5) Face to the Customer
Your dedicated project team, consisting of design, project management and implementation, will support you personally, reliably and without complications - from the initial idea to the final implementation.
Visit us at EuroShop 2026!
Through meplan you have the exclusive opportunity to purchase a discounted visitor ticket. Click the green button here!
